Coaches for Racial Justice

Coaches for Racial Justice


NBA Coaches – both Head and Assistant Coaches – are teachers and leaders. The NBA Coaches are dedicated to working both nationally and within the NBA cities with local leaders, officials and law enforcement agencies to create long-lasting and sustainable change in those communities.

The National Basketball Coaches Association (“NBCA”), through its NBA Coaches and in conjunction with the Obama Foundation and the Equal Justice Initiative announce the formation of Coaches FOR Racial Justice, a long-term initiative focusing on truth telling and education, raising awareness of and teaching the history of racial injustice, impacting non-partisan policy reform, and working with local grassroots organizations to create change in every NBA market.


Coaches FOR Racial Justice in Action:


National Platform

At the national level, Coaches FOR Racial Justice is collaborating with the Obama Foundation and the Equal Justice Initiative to emphasize the importance of education by teaching the history of racial injustice and raising awareness about key issues through national convenings and support for public campaigns, initiatives, and programs focused on America’s history of racial oppression and our shared responsibility to create a more equal future.

Coaches FOR Racial Justice in Action at the National Level:

  • NBA Town Hall Discussion with Bryan Stevenson from the Equal Justice Initiative
  • National PSA (in collaboration with Bryan Stevenson and the Equal Justice Initiative) discussing the importance of truth and justice in confronting our history to overcome racial inequality

Local Platform

At the local level, Coaches FOR Racial Justice is treating every NBA market as unique to develop a specifically tailored strategic course of action each coaching staff can commit to. In order to create sustainable and long-lasting change in every NBA city, each Team, through their Coaches, is collaborating with local grassroots organizations.

Teams Turning Arenas Into Voting Sites:

  • Atlanta Hawks Partnering to Transform State Farm Arena into Georgia’s Largest-Ever Voting Precinct
  • Charlotte Hornets to Transform Spectrum Center into Early Voting Precinct
  • Detroit Pistons to Transform Detroit Practice Facility into Voting Site for 2020 Elections
  • Milwaukee Bucks Work to Partner with LeBron James’ Group to Offer Fiserv Forum as Voting Site
  • Sacramento Kings to Open Golden 1 Center as Voting Center for Fall Elections

In Addition to Collaborating with Local Grassroots Organizations, Coaches FOR Racial Justice Plan to Engage In:

  • Non-Partisan Policy Reform – 8CantWait/law enforcement reforms – Each coaching staff will learn their city’s political structure and landscape
  • President Obama’s Mayor’s Pledge – Each coaching staff will work to address police use of force reforms by engaging with leaders for accountability and community oversight – Obama FoundationMy Brother’s Keeper – Each coaching staff will engage in building safe and supportive communities for boys and young men of color
  • Local police Departments – Each coaching staff will work to understand police officer conditions (training, recruitment, on-site practices, etc.) and raise awareness about mental health issues impacting police officers
  • Local Communities – Options are limitless – Each coaching staff will find a focus and work toward attainable change