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NEW YORK (January 3, 2018) – The National Basketball Coaches Association (NBCA), in alliance with eCoach, launches the eCoachBasketball instructional platform today on iOS, allowing athletes, coaches, parents and others globally to learn the game from the sport’s greatest teachers — current and former NBA Head and Assistant Coaches. Powered by a robust digital coaching platform, the eCoachBasketball App integrates the world’s most comprehensive short-form library of video tips and drills featuring NBA coaches for basketball skills instruction into an innovative digital curriculum.

The free eCoachBasketball App is now available on iOS for iPhone and iPad on the App Store. The free download includes video-recording and digital tools for self-analysis and coaching, private lockers to store athlete videos, a media center that features free tips and drills and never before seen footage and interviews from the NBA Coaches.  Membership plans provide unlimited access to the exclusive tips and drills instructional library and are offered at $6.99 per month or $69.99 annually and are available through in-app purchases.

The tips and drills library includes hundreds of video instructional segments, produced exclusively for eCoachBasketball, where the NBA Coaches share their expertise through a comprehensive curriculum of topics to teach athletes and coaches of all levels the best way to improve your basketball playing and coaching skills.  With over 100 tips and drills to start, and new videos added weekly, monthly and annual memberships will provide the user access to hundreds of new and exclusive tips and drills and insider basketball expertise.

“This technology and content is unprecedented and will totally change the way we communicate our game to the rest of the world.  In my 12 years as President of the NBCA, this is without question the most exciting endeavor we have been a part of,” said Rick Carlisle, President of the National Basketball Coaches Association and Head Coach of the Dallas Mavericks.

“eCoach gives us an opportunity to share what we have learned with coaches and players around the world.  For somebody like me, who’s constantly looking for new ways to improve, new ways to do things, better ways to develop our players, there’s now a library of information that I can access quickly and easily,” added Stan Van Gundy, Head Coach of the Detroit Pistons.

eCoachBasketball, Powered by the National Basketball Coaches Association, will soon be available to consumers across multiple platforms in addition to iOS including Android, Apple TV, and online via any computer. To learn more visit www.ecoach.coach.

About the NBCA

The National Basketball Coaches Association (NBCA) is the labor association that represents basketball coaches in the National Basketball Association (NBA). Founded in 1976 by legendary Boston Celtics player and coach, Tommy Heinsohn, the NBCA consists of all NBA Head Coaches, Assistant Coaches and alumni, and works closely with the NBA on all matters that pertain to the coaching profession.

About eCoach

eCoach provides access to a growing number of the best sports coaches in the world through mobile applications and online.  Player development is accelerated through a digital platform that provides free state-of-the-art video analysis coaching tools, subscription access to elite coaches, immersive video instructional content, and interactive player-coach engagements that extend the traditional in-person sports instruction model.  No longer will the barriers of time, distance, or financial resources limit players, coaches and parents from accessing the top instructors and trainers in their respective sports.