Celtics coach Brad Stevens is among a large NBA contingent in Johannesburg this week, as the league expands its global footprint with its first game on African soil. But for Stevens, the opportunity is much less about branding than it is about having an impact and soaking up an unfamiliar culture.

“When you’re touring the village we were just at, you could care less,” Stevens said by phone Friday. “It’s more about how you’re helping and how you’re just learning about others and getting a chance to see their country and learn about their country.”

Stevens and Celtics guard Evan Turner are part of Team World, which will play an exhibition Saturday against Team Africa, composed of NBA players who are first- and second-generation Africans.

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