Of the many routes there are to become an NBA coach, Charlotte Hornets Assistant Jay Hernandez has paved his path through player development. Jay’s unique ability to help players improve and have fun doing it has set him apart. He’s combined many areas outside of basketball into his regiment, including MMA fighting. Before being invited to the NBA ranks, Coach Hernandez made use of his dual MBA in Marketing and Business, running his own basketball training business. Today he enjoys spending time with his high school sweetheart, 3 kids, and working towards his dream of becoming an NBA head coach.