Great work by Nick Gallo of in illustrating Oklahoma City Thunder Head Coach, Mark Daigneault’s approach to establishing culture. In his first season as an NBA Head Coach, Daigneault created a team identity anchored around several mantras: ‘Approach, Not Results,’ ‘Be Where Your Feet Are,’ ‘What Else,’ and ‘0-0.’ These vital principles have allowed Coach Daigneault to connect with his players. Star guard Shai Gilgeous-Alexander states, “I feel like I can come to him with anything.” As the season begins to solidify, Coach looks to continue building culture.

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